Frenky Lewis was founded on one strong conviction: animals — and dogs in particular — deserve better care products. More natural, more honest, safer.
In a market where ingredient lists are often vague and laws and regulations are lacking, we saw an opportunity to do things differently: more natural, more honest, safer.
At Frenky Lewis, your dog's wellbeing comes first. Our products are 100% natural, transparent in composition and developed with love for animals. No compromises — just careful attention.
We are building a new standard in dog care. One that gets it right — for a happy dog and peace of mind.
Every product is developed on the basis of scientific insights, with the dog's wellbeing always coming first.
We are open about what goes into our products — and why. No secrets, no vague claims.
We choose what is good for dogs, not what pays the most. Our decisions are never driven by short-term profit.
Our formulas are biodegradable and our packaging is reusable or recyclable. Because caring for dogs starts with caring for the planet.
We believe in a future where safe, effective and animal-friendly care products are the standard. Itching, irritation and unnecessary chemicals have no place in dog coat care. That's why we stay away from empty marketing claims, and our products contain no hidden ingredients. Just honesty, quality and care for animals.
We don't do this alone, but together with groomers, retailers and industry organisations. Because only together can we make a real impact.
For humans, things are reasonably well regulated: since 1976, the European Cosmetics Directive (76/768/EEC) has protected the safety, transparency and quality of care products. For animals, nothing like that exists.
Because whatever you put on a dog's skin deserves at least the same care. With your help, we can make the difference: by choosing safe, transparent care you send a powerful signal — our dogs deserve better.
Together we are building structural change. For now. And for the future.
For people with an intellectual or emotional disability, taking part in our society is very difficult. In a social workshop, they can develop themselves and build friendships and even relationships.
Here they can be happy and experience a sense of fulfilment. That is why we consciously choose to work with a social workshop.
Our products are developed and refined together with leading dog groomers from the Netherlands and Belgium. They know better than anyone what a dog's coat needs to be shiny, healthy and easy to comb through.
Our Dry Shampoo & Conditioner is the perfect example: a mild, effective formula that helps prevent tangles and matting. Ideal for dogs with a sensitive or curly coat, such as labradoodles.
view dry shampoo & conditioner
An age-old natural cleanser from the Himalayas. Soapnuts produce saponin — a plant-based cleansing agent that is gentle on skin and coat. It works effectively against irritation and has a natural antiparasitic effect.
Aloe vera hydrates, soothes and supports skin recovery. It is packed with vitamins (A, B12, C and E) and has a proven anti-inflammatory effect. Perfect for a healthy, shiny coat.
Nourishes the skin, strengthens the coat and stimulates hair growth. Contains essential fatty acids such as linoleic acid and alpha-linolenic acid, which strengthen the coat and have an anti-inflammatory effect.
These ingredients are common in commercial care products, but they don't fit our vision of responsible care. That's why we deliberately avoid them.
Synthetic foaming agents that can strip the skin's natural oil layer.
Possible effects: dry skin, itching, redness, flaking.Preservatives that have been linked to hormone disruption.
Possible effects: hormonal imbalance, skin sensitivity, possible impact on fertility with prolonged exposure.Synthetic fragrance carriers and fixatives that can accumulate in the body.
Possible effects: strain on the liver and kidneys, disruption of the hormonal system.Emulsifiers that can damage the skin barrier, allowing unwanted substances to penetrate more easily.
Possible effects: skin irritation, increased sensitivity.Preservatives that can release small amounts of formaldehyde — a substance known to be toxic.
Possible effects: skin inflammation, allergic reactions, possible neurological strain at high exposure.An antibacterial agent that can disrupt the skin's microbiome.
Possible effects: development of resistance, hormonal disruption, disruption of the immune system.Form a sealing layer over the skin or coat that can disturb the natural balance.
Possible effects: clogged pores, build-up of residue, a dull or lifeless coat.Added for appearance, not for any caring effect.
Possible effects: allergic reactions, skin irritation, hypersensitivity.For me, the bond with dogs began at an early age. I was 3 and pounced on every dog I met! So I was soon put in a harness, because my mother didn't think it was safe.
"A puppy" was number 1, 2 & 3 on my birthday list every year, but it never came. I lived with my mother in a small flat and we couldn't afford a dog. On top of that, my mother worked double shifts, so how would we care for the little one?
Frenky Lewis stands for all the dogs I used to walk, or petted and cuddled in passing. For the dogs I looked after and all the shelter dogs I visited.
frenky lewis stands for love and care for all dogs.
Our sustainability efforts have been rewarded with the Anido Sustainability Award. Frenky Lewis was voted the most sustainable company in the industry, in the Natural & Sustainable category — and we are proud of that.
see the results of the anido awards 2024
We were interviewed by industry organisation Dibevo about our vision of safe, transparent dog care and the road to a new standard.
see all publications100% natural, fully transparent and developed with groomers. Choose consciously — your dog will notice the difference.
view the grooming products
